Sale!

Solution Manual (Complete Download) for Integrated Marketing Communications, 4th Edition, Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A. Shimp, J. Craig Andrews, ISBN-10: 0170254305, ISBN-13: 9780170254304, Instantly Downloadable Solution Manual, Complete (ALL CHAPTERS) Solution Manual

$100.00 $50.00

Download Sample
This product is purchased 178 times untill today 2020/10/20

Solution Manual for Integrated Marketing Communications, 4th Edition, Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A. Shimp, J. Craig Andrews, ISBN-10: 0170254305, ISBN-13: 9780170254304

TestBank50@gmail.com

Support@TestBank50.com


Skype Support id: Saleservice2012
Monday-Friday 8.00 to 23.00
Saturday 9.00 to 23.00
Sunday 10.00 to 23.00
Share the Product

Description

Downloadable Instructor’s Solution Manual for Integrated Marketing Communications, 4th Edition, Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A. Shimp, J. Craig Andrews, ISBN-10: 0170254305, ISBN-13: 9780170254304, Instructor’s Solution Manual (Complete) Download

This is not an original TEXT BOOK (or Test Bank or original eBook). You are buying Solution Manual. A Solution Manual is step by step solutions of end of chapter questions in the text book. Solution manual offers the complete detailed answers to every question in textbook at the end of chapter. Please download sample for your confidential. All orders are safe, secure and confidential.

Table of Contents
Part 1: Integrated marketing communications – a conceptual framework
1. Integrated marketing communications and brand equity
2. The communication process
3. Persuasion in marketing communications
4. Market segmentation and brand positioning

Part 2: Managing integrated marketing communications
5. Advertising and interactive marketing communications
6. Planning and implementation

Part 3: Media channels
7. Broadcast and Interactive media
8. Print and support media
9. Media analysis

Part 4: Supporting elements of integrated marketing communications
10. Direct marketing and Sales promotion
11. Interactive marketing
12. Personal selling
13. Marketing PR and sponsorship

Part 5: Evaluating integrated marketing communications
14. Evaluating the effectiveness of IMC campaigns