Test Bank (Complete Download) for Contemporary Business, 15th Edition, Louis E. Boone, David L. Kurtz, ISBN : 1118291980, ISBN : 978-1-118-54426-6, ISBN : 978-1-118-21816-7, ISBN : 978-1-118-29198-6, ISBN : 9781118544266, ISBN : 9781118218167, ISBN : 9781118291986, Instantly Downloadable Test Bank, Complete (ALL CHAPTERS) TestBank
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Table of Contents
PART 1 Business in a Global Environment 2
Chapter 1 The Changing Face of Business 2
Chapter 2 Business Ethics and Social Responsibility 30
Chapter 3 Economic Challenges Facing Contemporary Business 64
Chapter 4 Competing in World Markets 96
PART 2 Starting and Growing Your Business 132
Chapter 5 Forms of Business Ownership and Organization 132
Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative 168
PART 3 Management: Empowering People to Achieve Business 200
Chapter 7 Management, Leadership, and the Internal Organization 200
Chapter 8 Human Resource Management: From Recruitment to Labor Relations 230
Chapter 9 Top Performance through Empowerment, Teamwork, and Communication 260
Chapter 10 Production and Operations Management 288
PART 4 Marketing Management 320
Chapter 11 Customer-Driven Marketing 320
Chapter 12 Product and Distribution Strategies 354
Chapter 13 Promotion and Pricing Strategies 390
PART 5 Managing Technology and Information 428
Chapter 14 Using Technology to Manage Information 428
PART 6 Managing Financial Resources 456
Chapter 15 Understanding Accounting and Financial Statements 456
Chapter 16 The Financial System 488
Chapter 17 Financial Management 520