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Test Bank (Complete Download) for Global Marketing Management, 6th Edition, Masaaki (Mike) Kotabe, Kristiaan Helsen, ISBN: 1118466489, ISBN : 9781118800768, ISBN : 9781118466483, Instantly Downloadable Test Bank, Complete (ALL CHAPTERS) TestBank

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Test Bank for Global Marketing Management, 6th Edition, Masaaki (Mike) Kotabe, Kristiaan Helsen, ISBN: 1118466489, ISBN : 9781118800768, ISBN :

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Test Bank (Complete Download) for Global Marketing Management, 6th Edition, Masaaki (Mike) Kotabe, Kristiaan Helsen, ISBN: 1118466489, ISBN : 9781118800768, ISBN : 9781118466483, Instantly Downloadable Test Bank, Complete (ALL CHAPTERS) TestBank

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Test Banks are easy-to-use digital downloadable files. What we provide you as test banks are in fact instructor versions of usual test banks, it means that such files are only available to instructors and professors who are teaching a related course in United States universities

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Table of Contents

Chapter 1 – Globalization Imperative

Chapter 2 – Economic Environment

Chapter 3 – Financial Environment

Chapter 4 – Global Cultural Environment and Buying Behavior

Chapter 5 – Political and Legal Environment

Chapter 6 – Global Marketing Research

Chapter 7 – Global Segmentation and Positioning

Chapter 8 – Global Marketing Strategies

Chapter 9 – Global Market Entry Strategies

Chapter 10 – Global Product Policy Decisions

Chapter 11 – Global Product Policy Decisions

Chapter 12 – Global Pricing

Chapter 13 – Global Communication Strategies

Chapter 14 – Sales Management

Chapter 15 – Global Logistics and Distribution

Chapter 16 – Export and Import Management

Chapter 17 – Planning, Organization, and Control of Global Marketing Operations

Chapter 18 – Marketing Strategies for Emerging Markets

Chapter 19 – Global Marketing and the Internet

Chapter 20 – Sustainable Marketing in the Global Marketplace