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Test Bank (Complete Download) for Integrated Marketing Communications, 4th Edition, Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A. Shimp, J. Craig Andrews, ISBN-10: 0170254305, ISBN-13: 9780170254304, Instantly Downloadable Test Bank, Complete (ALL CHAPTERS) TestBank

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Test Bank for Integrated Marketing Communications, 4th Edition, Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A. Shimp, J. Craig Andrews, ISBN-10: 0170254305, ISBN-13: 9780170254304

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Test Bank (Complete Download) for Integrated Marketing Communications, 4th Edition, Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A. Shimp, J. Craig Andrews, ISBN-10: 0170254305, ISBN-13: 9780170254304, Instantly Downloadable Test Bank, Complete (ALL CHAPTERS) TestBank

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Test Banks are easy-to-use digital downloadable files. What we provide you as test banks are in fact instructor versions of usual test banks, it means that such files are only available to instructors and professors who are teaching a related course in United States universities

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Table of Contents
Part 1: Integrated marketing communications – a conceptual framework
1. Integrated marketing communications and brand equity
2. The communication process
3. Persuasion in marketing communications
4. Market segmentation and brand positioning

Part 2: Managing integrated marketing communications
5. Advertising and interactive marketing communications
6. Planning and implementation

Part 3: Media channels
7. Broadcast and Interactive media
8. Print and support media
9. Media analysis

Part 4: Supporting elements of integrated marketing communications
10. Direct marketing and Sales promotion
11. Interactive marketing
12. Personal selling
13. Marketing PR and sponsorship

Part 5: Evaluating integrated marketing communications
14. Evaluating the effectiveness of IMC campaigns