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Test Bank (Complete Download) for International Marketing Strategy, 6th Edition, Isobel Doole, Robin Lowe, ISBN-10: 1408064294, ISBN-13: 9781408064290, Instantly Downloadable Test Bank, Complete (ALL CHAPTERS) TestBank

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Test Bank for International Marketing Strategy, 6th Edition, Isobel Doole, Robin Lowe, ISBN-10: 1408064294, ISBN-13: 9781408064290

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Test Bank (Complete Download) for International Marketing Strategy, 6th Edition, Isobel Doole, Robin Lowe, ISBN-10: 1408064294, ISBN-13: 9781408064290, Instantly Downloadable Test Bank, Complete (ALL CHAPTERS) TestBank

YOU ARE BUYING the Test Bank in e-version for following book not an actual textbook.

Test Banks are easy-to-use digital downloadable files. What we provide you as test banks are in fact instructor versions of usual test banks, it means that such files are only available to instructors and professors who are teaching a related course in United States universities

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Table of Contents:

PART 1 ANALYSIS
1 An introduction to international marketing
2 The international trading environment
3 Social and cultural considerations in international marketing
4 International marketing research and opportunity analysis

PART 2 STRATEGY DEVELOPMENT
5 International niche marketing strategies for small and medium-sized enterprises (SMEs)
6 Global strategies
7 Market entry strategies
8 International product and service management

PART 3 IMPLEMENTATION
9 International communications
10 The management of international distribution and logistics
11 Pricing for international markets
12 International marketing implementation through enabling technologies