Test Bank (Complete Download) for Marketing Management, Global Edition, 14/E, Philip Kotler, Kevin Lane Keller, ISBN-10: 0273755021, ISBN-13: 9780273755029, ISBN-10: 0273753363, ISBN-13: 9780273753360, Instantly Downloadable Test Bank, Complete (ALL CHAPTERS) TestBank
YOU ARE BUYING the Test Bank in e-version for following book not an actual textbook.
Test Banks are easy-to-use digital downloadable files. What we provide you as test banks are in fact instructor versions of usual test banks, it means that such files are only available to instructors and professors who are teaching a related course in United States universities
Test Banks are excellent companion to traditional studying methods and are included a compilation of Multiple choice questions, True/False questions, Essay questions, ….
Importantly, Test Banks are a main resource to professors and instructors for designing your exams. Therefore, you are now more prepared for exams and the main point is that you are free of stress.
Download Free TEST BANK sample for this title and see why many students from united states are choosing Testbank50.com for having these supplements.
Testbank50.com provides students with a complete chapter wise Test bank files. The full digital download will be available immediately after purchase.
What makes us different?
FREE SAMPLE AVAILABLE
180 DAYS FREE UPDATES ON ALL PURCHASED FILES
24-7 LIVE CUSTOMER SUPPORT (Email, Chat, Skype, Tel)
Table of Contents
Part 1: Understanding Marketing Management
Chapter 1. Defining Marketing for the 21st Century
Chapter 2. Developing Marketing Strategies and Plans
Part 2: Capturing Marketing Insights
Chapter 3. Gathering Information and Scanning the Environment
Chapter 4. Conducting Marketing Research and Forecasting on Demand
Part 3: Connecting with Customers
Chapter 5. Creating Long-term Loyalty Relationships
Chapter 6. Analyzing Consumer Markets
Chapter 7. Analyzing Business Markets
Chapter 8. Identifying Market Segments and Targets
Part 4: Building Strong Brands
Chapter 9. Creating Brand Equity
Chapter 10. Crafting the Brand Position
Chapter 11. Competitive Dynamics
Part 5: Shaping the Market
Chapter 12. Setting Product Strategy
Chapter 13. Designing and Managing Services
Chapter 14. Developing Pricing Strategies and Programs
Part 6: Delivering Value
Chapter 15. Designing and Managing Integrated Marketing
Chapter 16. Managing Retailing, Wholesaling, and Logistics
Part 7: Communicating Value
Chapter 17. Designing and Managing Integrated Marketing Communications
Chapter 18. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
Chapter 19. Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
Part 8: Creating Successful Long-Term Growth
Chapter 20. Introducing New Marketing Offerings
Chapter 21. Tapping into Global Markets
Chapter 22. Managing a Holistic Marketing Organization