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Test Bank (Complete Download) for Marketing Management, Global Edition, 14/E, Philip Kotler, Kevin Lane Keller, ISBN-10: 0273755021, ISBN-13: 9780273755029, ISBN-10: 0273753363, ISBN-13: 9780273753360, Instantly Downloadable Test Bank, Complete (ALL CHAPTERS) TestBank

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Test Bank for Marketing Management, Global Edition, 14/E, Philip Kotler, Kevin Lane Keller, ISBN-10: 0273755021, ISBN-13: 9780273755029, ISBN-10: 0273753363, ISBN-13: 9780273753360

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Test Bank (Complete Download) for Marketing Management, Global Edition, 14/E, Philip Kotler, Kevin Lane Keller, ISBN-10: 0273755021, ISBN-13: 9780273755029, ISBN-10: 0273753363, ISBN-13: 9780273753360, Instantly Downloadable Test Bank, Complete (ALL CHAPTERS) TestBank

YOU ARE BUYING the Test Bank in e-version for following book not an actual textbook.

Test Banks are easy-to-use digital downloadable files. What we provide you as test banks are in fact instructor versions of usual test banks, it means that such files are only available to instructors and professors who are teaching a related course in United States universities

Test Banks are excellent companion to traditional studying methods and are included a compilation of Multiple choice questions, True/False questions, Essay questions, ….

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Table of Contents

Part 1: Understanding Marketing Management

Chapter 1. Defining Marketing for the 21st Century

Chapter 2. Developing Marketing Strategies and Plans

Part 2: Capturing Marketing Insights

Chapter 3. Gathering Information and Scanning the Environment

Chapter 4. Conducting Marketing Research and Forecasting on Demand

Part 3: Connecting with Customers

Chapter 5. Creating Long-term Loyalty Relationships

Chapter 6. Analyzing Consumer Markets

Chapter 7. Analyzing Business Markets

Chapter 8. Identifying Market Segments and Targets

Part 4: Building Strong Brands

Chapter 9. Creating Brand Equity

Chapter 10. Crafting the Brand Position

Chapter 11. Competitive Dynamics

Part 5: Shaping the Market

Chapter 12. Setting Product Strategy

Chapter 13. Designing and Managing Services

Chapter 14. Developing Pricing Strategies and Programs

Part 6: Delivering Value

Chapter 15. Designing and Managing Integrated Marketing

Chapter 16. Managing Retailing, Wholesaling, and Logistics

Part 7: Communicating Value

Chapter 17. Designing and Managing Integrated Marketing Communications

Chapter 18. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Chapter 19. Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Part 8: Creating Successful Long-Term Growth

Chapter 20. Introducing New Marketing Offerings

Chapter 21. Tapping into Global Markets

Chapter 22. Managing a Holistic Marketing Organization